In this final project work the author has researched and read literature concerning brand-building. This involved an examination of "the customers interest in the trademark of today". Combining both theory and personal knowledge, the author has gone on to design and produce a product family called "The Wonderful Jumpflower". Accompanying graphics were also undertaken and for this, the author enlisted the help of a specialist graphic designer. In short, the purpose of the final project work was to start a personal trademark of her own, called the Mimako- Trademark. The author has benefited from the experience and will progress towards the establishment of the brand.