The purpose of the final project work was to study fables and ethics concerning animals. The study would provide a basis for designing argumentative jewellery. It contained information about the ancient Finnish animal beliefs. The ancient Finnish world view was shamanist, so the animals had an important role in the lives of the people. In the Kalevala, one can find references to the ancient Finnish fables, but they must not be considered absolutely accurate sources. In the study, the Finnish fables were compared to the ones of some other countries. The world view of the Finns did not differ much from, for example, the still practised totemistic belief of the North American Indians. The development of the concept animal was observed in the final project work. In this concept, the focus was on the attitude towards great beasts. Many people get a misrepresented image of great beasts through media. The study also contained a stance, in which there were quotes from different sources, such as from the Indian Chief Seattle. The purpose of the argumentative jewellery was to communicate about the results and conclusions that seemed important to the maker of the final project work, to the users and viewers. A more positive attitude towards predators and equality grounded on shamanist values provided inspiration for the design. Also the form language from an earlier work of the maker, which had a similar subject matter as the final project work, was used as a basis for the plentiful sketching. A specific animal or animals and a stance connected to it should be seen in this jewellery, so abstraction was ruled out. The chosen method for making the jewellery was the repoussé technique, because it would most draw attention to the motif. The motifs of the final designs became a wolf family and a swan holding a human baby. These motifs bring out best the stances based on the study and they were also aesthetically functional. The wolf family motif functioned best as a pendant and the swan motif as earrings. Only presentation pictures were made of the jewellery, since designing was the strength of the maker during his studies. The particular jewellery making method was tested in the form of a prototype. The ancient Finns were very close to nature, especially in the days of shamanism they wanted to be connected to nature and its animals. Nowadays people are rediscovering the once lost animal ethics and a more equal attitude towards animals, but still there is much to be done concerning, for example the handling of production animals. The argumentative jewellery may wake ideas for some people about a better attitude towards animals.